Lindsay Arakawa

Women's Health Japan

Looking to create a unique and distinctive POV for their Instagram, I was brought on to consult and develop an account strategy for the Women's Health social media team in Tokyo.

Through our brainstorm sessions, we were able to refocus their efforts and identify short and long-term goals for the account by analyzing account analytics and the competitive landscape, understanding the user behavior of their target audience (a wide range of Millennial women in Japan), and creating a clear purpose for their owned content on the platform.

Services Provided:

Instagram Strategy Consulting

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