Lindsay Arakawa

Vice Asia

Gearing up for their 2019 launch and expansion into the larger APAC region, I was contracted as a freelancer by Vice Asia to develop an Instagram strategy roll-out plan – a digital media and broadcasting company that's "uncovering the wild, weird and wondrous in Asia, on Asia, for Asia."

With a focus on the Asia-Pacific region, we developed a location-specific strategy that caters to the APAC countries' unique and diverse usage behaviors.

Since their launch, @viceasia has already seen a follower growth rate of +1,780.82% and over 106.6K interactions.

Services Provided:

Instagram Account Strategy and Audience Research/Development

Using Format