Lindsay Arakawa

Netflix

To build excitement for their Dash & Lily premiere in November 2020, I was brought on as a freelancer to work with the team at Netflix to create a wide range of social strategy content across TikTok, Instagram, and general video content ideas.


While working together, we put our efforts toward:

  • Developing a range of social media content ideas that utilizes talent (including Nick Jonas *scream*) across multiple platforms that have a large teenage audience. 
  • Coming up with exciting and interesting ways to translate the messaging from the series into social-first assets that followers of the book series would appreciate.
TikTok #DashAndLilyDareChallenge
A platform-specific content idea that incorporates a challenge to get the community talking about the new series. Dare number 1: Share an embarrassing journal
TikTok #DashAndLilyDareChallenge
A platform-specific content idea that incorporates a challenge to get the community talking about the new series. Dare number 1: Share an embarrassing journal
TikTok #DashAndLilyDareChallenge
A platform-specific content idea that incorporates a challenge to get the community talking about the new series. Dare number 1: Share an embarrassing journal

Services Provided:

Instagram Strategy, TikTok Stratecy, Content Creation, Content Distribution Strategy

Using Format