Lindsay Arakawa

Keap Brooklyn

Brooklyn-based sustainable candle brand, Keap Brooklyn, combines the artistry of master perfumers with a zero-waste approach. Looking to build a more cohesive look + feel for their Instagram account, I worked with Keap as a freelance social media editor and consultant to implement a visual-focused platform strategy.

While working together, we put our efforts toward:

  • Creating an evolving platform strategy by identifying the purpose Keap's Instagram serves and the different ways to represent their mission while communicate their strong and ethical brand messaging.
  • Developing strategies on how to best engage with Keap's audience on the platform.
  • Managing Keap's content calendar, which included asset ideation, creation, copy-writing, and community management.

Services Provided:

Instagram Strategy, Content Creation, Account Management, Account Strategy, Product Launches, Community Management, and Content Planning

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