Brooklyn-based sustainable candle brand, Keap Brooklyn, combines the artistry of master perfumers with a zero-waste approach. Looking to build a more cohesive look + feel for their Instagram account, I worked with Keap as a freelance social media editor and consultant to implement a visual-focused platform strategy.
While working together, we put our efforts toward:
- Creating an evolving platform strategy by identifying the purpose Keap's Instagram serves and the different ways to represent their mission while communicate their strong and ethical brand messaging.
- Developing strategies on how to best engage with Keap's audience on the platform.
- Managing Keap's content calendar, which included asset ideation, creation, copy-writing, and community management.
Instagram Strategy, Content Creation, Account Management, Account Strategy, Product Launches, Community Management, and Content Planning