Girlboss is a “professional women’s network” made up of a community of strong, curious, and ambitious women who redefine success on their own terms. With a strong and dedicated following on Instagram, @girlboss wanted to refine their purpose on the platform.
Over the course of a few months, I worked closely with their team to:
- Create a fresh platform strategy for @girlboss' Instagram account (1.4M followers). For this, I put together a competitive analysis, content performance review, identified areas of opportunity, and multiple new content franchises – providing the Girlboss social team with the proper tools to push their Instagram account in direction that would help them to stand out amongst competitors.
- Build out weekly posting schedules that aligned with different brand initiatives and promotions. This included asset ideation, creation, copy-writing, and platform strategy.
- Work closely with Girlboss' marketing team to plan, create, develop, and implement an event coverage social strategy for Girlboss Rally, on both @girlboss and @girlbossrally Instagram accounts.
Instagram Strategy, Content Management, and Content Creation