Lindsay Arakawa

@29Rooms Instagram Launch Strategy + Management

29Rooms is an immersive world of cause, culture, and creativity brought to you by the makers behind Refinery29.

Being a first-of-its-kind event, 29Rooms "brings together a vibrant, creative crowd and engages millions globally through live experiences designed to unlock the creativity inside us all" – with the @29rooms Instagram account being the social hub of it all.

During my time as Senior Creative Social Strategist at Refinery29, I took on the task of launching the @29rooms account in 2015, building an audience of over ~130k followers.

Covering a total of five 29Rooms events, I worked on the following:

- Multiple platform and live event coverage social strategies for branded and editorial content.

- Maximized reach and awareness through organizing social-first influencer events (one of them being a partnered event with Instagram in LA).

- Partnered with Refinery29's Talent team to interview and take photos of our celebrity partners and artists, such as Demi Lovato, Lizzo, Jake Gyllenhaal, Yara Shahidi, Xavier Schipani, Margot Robbie, Jessica Alba, Kehlani, Alexa Meade, Juco Photo, and more.

Using Format