Lindsay Arakawa

@keapbk Instagram Strategy + Content Plannig

Brooklyn-based sustainable candle brand, Keap Brooklyn, combines the artistry of master perfumers with a zero-waste approach.

Looking to build a more cohesive look + feel for their Instagram account, I worked with Keap as a freelance social media editor and consultant to implement a visual-focused platform strategy.

While working together, we focused on identifying the purpose their Instagram serves and the different ways to represent their brand, communicate their messaging, and how to best engage with their audience in that space.

During my time with Keap, I also managed their content calender, which included asset ideation, creation, copy-writing, and community management.

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