Lindsay Arakawa

Lindsay Arakawa is a Tokyo-based social media strategist + creative originally from Hawaiʻi.

She is currently freelancing as a social media consultant, focusing on platform and content strategy – applying the belief that a successful social media strategy goes hand in hand with strong creative direction. Her client list includes Netflix, Instagram, Girlboss, Coach, Vice Media, among others.

On the side, Lindsay creates digital art pieces that combine hand-lettering with film photography.

Before moving to Tokyo, she oversaw Instagram strategy and creative at Refinery29 for accounts like @refinery29 (2.3M Followers) and @29rooms (134K Followers) – growing the brand's main Instagram account by over 202%.

Selected Clients

  • Vice Asia
  • Girlboss
  • Netflix
  • Instagram
  • Coach
  • Women's Health Japan
  • WeWork
  • Pandora Jewelry
  • S'well
  • Clarity Money
  • Talkspace
  • Keap Brooklyn
  • R/GA Tokyo
  • New Standard


  • People's Voice Winner for Social: Culture & Lifestyle by The Webby Awards (@refinery29)
  • Best Overall Social Presence Honoree by The Webby Awards (@refinery29)
  • Best Photography & Graphics Nominee by The Webby Awards (@refinery29)
  • Finalist for Best Use of Social Media for an Event or Meeting by Bizbash (@29Rooms)
  • Shortlist for Fashion & Style by the Effie Awards (Teva)

Panels + Presentations

  • American Media Trends Presentation at TABI LABO, guest speaker | October 2018
  • Double Tappy Hour🍹📲An IRL convo about making freelance $$$ for your social media skills with Alyssa Coscarelli, Casey Zhang, + Kiki Von Glinow at Canal Street Market, organizer and moderator | September 2018
  • Happy Family Night Market's Tiger Mom & Asian Fetishes: Gender and Tradition at the Table panel, panelist | July 2018
  • Q&A for the Introduction to Fashion Marketing course at Fashion Institute of Technology, guest lecturer | October 2017

Selected Press + Publications

Contact 〠


  • Account Analysis + Audit
  • Account Launch + Development
  • Account Management
  • Analytics
  • Brand Awareness
  • Brand Marketing
  • Campaign Strategy
  • Creative Collaboration
  • Creative Direction
  • Competitive Analysis
  • Content Ideation + Creation
  • Copywriting
  • Curation
  • Direct Marketing
  • Paid Social
  • Photography
  • Photo + Video Production
  • Project Management
  • Social Media Marketing
  • Social Media Strategy

Using Format